by Nancy Marie Brown
From Research/Penn State, Vol. 12, no. 3 (September 1991)
t is with both hesitation and sorrow that I call to your
attention what I regard as a serious lapse of judgment in the
last issue of Research/Penn State. It was almost unbelievable
that the article 'Almost Seashell' involving 'biomineralization'
biomaterials could have been printed."
So began a letter we received in March, renewing old (yet
real) questions about the style and message of this magazine.
"What does Research/Penn State want from its science
stories?"
The letter-writer, Rustum Roy, directed Penn State's Materials Research
Laboratory from its establishment in 1962 until 1985. No
newcomer to seashell science, Roy was quoted in a January,
Science News story titled, "Lab-grown shells mimic seashore
version," which described the growing of "shell-shaped
formations composed mostly of calcium carbonate, the primary
mineral in seashells."
We had been writing about chemist Patricia Bianconi's
"almost seashell" material when the Science News story came out;
we asked her, "Does Rustum Roy know about your research?" Her
answer was curiously prophetic, to the effect that no, he had
not yet noticed her, a new, unpublished assistant professor.
Rather than bring her work to his attention, she was waiting to
see his reaction when the journal Nature brought out her first
paper.
Nature published Bianconi's cadmium sulfide work on
January 31, accompanied by a news report (titled "Flattery by
Imitation") linking her process to that of seashells, bones, and
teeth. The publication, Roy wrote us, "started a chain of
events which has led me to write editorials for two journals, a
letter to Nature, and a review article on the real biomimetic
biomaterials which, would you believe it, is a stellar Penn
State success."
He was not referring to Bianconi's work but to previous
work by MRL researchers, whose creation of "real biomaterials"
had been "reported in hundreds of papers" since the late 1960s.
In his letters, Roy decried the "total failure to read or refer
to the literature by the authors and journal-editorial process"
and charged both Nature and Research/Penn State with
exaggeration: "Science is being oversold, advertised like
cigarettes using inaccurate, misleading exaggerations," he
wrote; to us he added that to link Bianconi's material "to a
seashell is totally outlandish to the point of deception."
The first charge is not ours to address. Bianconi had
read the MRL papers; she chose not to list them among her
references because they were, she felt, "unrelated" to her work,
a judgment Roy could beg to differ with although several
scientists at the University and outside have supported
Bianconi.
But were the Nature and Research/Penn State reports
exaggerated? Nature's editor replied in a May 2 commentary that
"Roy's reaction to Bianconi is no less exaggerated than the
supposed overselling of which he complains."
Bianconi herself affirms that there is "not a single
misstatement" in the Research/Penn State article. "Many people
have commented to me that yours is both the most intelligent and
the most intelligible of all the writing they've seen on this
subject, and I agree with them completely."
But Roy is correct that there is a difference between
misstating and exaggerating.
atalie Angier of the New York Times, explained the
writer's problem succinctly in a recent review: "We science
journalists, perhaps more than any other class of reporters, too
often serve as perky cheerleaders for our subject and our
sources. Maybe that is because most of us really do love
science; or maybe we are so worried that the rest of the world
does not that we feel obliged to bring out all the bells,
whistles, and bullhorns." This jazz-it-up instinct led us to
lead off our story with the tease, "Next, we'll make a seashell,
a nice, curved whelk" (a joke Bianconi and her graduate students
shared) even while we ended saying, "It's not bone, not
seashell, and has no known use . . ."
As Roger Martin, editor of the University of Kansas's
research magazine, has written, "Rather than being a window
with source on one side, reader on the other a science
reporter must be a prism. Refractive writers twice bend what
they are told first by simplifying the science, then by
coloring it with metaphor and analogy." In this case, the
simile (Bianconi's material is like a seashell) was meant to
persuade the reader to follow Bianconi through a bog of
chemistry. Few of our readers are practicing chemists,
interested in the research for its own sake. The rest of us
want only to share Bianconi's enthusiasm and her adventure.
Talking with Roy about his objections to the
Research/Penn State article, we learned that it was perhaps the
photographs the dramatic, aesthetic seashell portraits as
much as the use of metaphor which offended him, and it is with
this insight that we return to the questions in Roy's letter.
"What does Research/Penn State want from its science
stories?"
We want them to be read which first requires that the
magazine call attention to itself, that it be a distinctive face
peering from the piles of mail and memos our wide audience
receives, from the racks of kiosks and the doctors' office
tables. And then that each article separate itself from the
gray blur of words and stop the mindless page-turning of the
harried reader. Electron micrographs of cubic crystals do not
call halt nearly as well as sensuous photographs of whelk
shells, so in this case we took poetic license, elevating a mere
metaphor to photographic prominence.
An editor at Discover magazine concurs with this scheme:
"What I assume people do is flip through the magazine, look at
the photos and illustrations, and read the captions," Conrad
Warre told CASE Currents magazine. "We hope the art is so
graphically demonstrative it'll make you read the text." So do
we.
"Does [Research/Penn State] aim to give new tidbits of up-
to-date work at the University?" asked Roy. "In which case the
stories are too long and too selective. . . . Or should
Research/Penn State do only substantial stories on Penn State's
major achievements over the last many years . . . ?"
None, both, all of the above anything that will
inform, entertain, and inspire the "University community," whom
we define broadly as anyone interested in what Penn State's
faculty and graduate students are doing when they're not
actually teaching. Apparently, we're not too bad at it. This
year, our peers at the Council for the Advancement and Support
of Education (CASE) bestowed a gold medal on Research/Penn State
for "periodical staff writing" and a bronze for "special
interest magazines."
And, coincidentally, we have another goal: To bring the
work of new, unpublished researchers assistant professors,
graduate students, even undergraduates to the attention of
the senior workers in their fields. Sometimes we succeed. Oh,
do we ever.