Outlook: The Sustainable University

Encyclopedia:

On the Road to Compostela

Starting Up

Speaking Out

The Life of a Pond

News Reports

Fieldnotes: A Musical Tour of China

ARTICLES

True Value
In marketing, value is an "obscure and complex construct." But that doesn't make it unmanageable. Business Week was onto something in 1991 when they said, "Figure out the equation." Business professor Wayne DeSarbo has. Give him a product and he'll calculate its value.

How Things (in Science and Technology) Work
Research/Penn State covers the Penn State Lectures on the Frontiers of Science in this special supplement, and learns about the technologies behind DNA detective work, designing drugs, the incredible shrinking computer, the intimate secrets of the Internet, foreseeing climate change, and the search for other worlds in the universe.

The Joy of Garlic
From ancient times, across cultures, humans have recognized the "stinking rose" as potent stuff. Over the past 15 years, scientists—and marketers—have been getting into the act. Here's the latest skinny on garlic and health, from a Penn State-sponsored summit in California.

Following a Story Line
Ian Marshall's book on the literature of the Appalachian Trail is "like a good trail mix," said one student. The author calls it "an ecology of reading." A New York Times reviewer named it "rich," "provocative," "elegant," and "a joy."